Thursday, May 24, 2018 | 2 p.m. ET
Using Data to Innovate and Shape the Shopping Journey
Understanding the customer is more important than ever. The way customers are engaging today is far different from anything retailers have experienced before. In order to win customer loyalty, improve sales and profitability, and deliver personalized customer experiences, you need the foundational platforms and cutting-edge tools that enable you to gain a deep understanding of who your customers are and what they want.
Customer engagement solutions equip store associates with the tools they need to capture and access customer data at their fingertips to influence the customer journey before, during, and after the sale.
For retailers, having massive amounts of data is nothing new. The real question is, what do you do with it? In this webinar, we’ll discuss the role data plays in driving better engagement for revenue optimization and how you can take advantage of modern technology to deliver relevant communications, smarter product recommendations, and seamless customer experiences.
During the webinar, we will discuss:
- Innovative strategies to engage with customers
- How machine learning enables retailers to deliver personalized, profitable customer experiences
- How to use modern technology to drive growth, improve sales, and increase loyalty
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Vice President of Product Strategy for Store and Customer Engagement Systems
With 25+ years of experience in retail and software development, Scott began his tenure with Retaligent as the vice president of consulting services and became COO of the company in 2008. Following Raymark’s acquisition of Retaligent, Scott assumed the position of CEO. At Mi9 Retail, Scott is responsible for the strategic direction and product roadmap for customer-centric and mobile solutions.