Who is this document for?

This thought leadership article is written for professionals in retail organizations in a variety of verticals who are involved with retail technology solutions, particularly in the area of e-commerce. This may include senior executives, information technology, merchants, finance, and more.

What will I learn about?

In response to the negative impacts a push environment may have on the supply chain, many retailers and suppliers have adopted a pull strategy for replenishment over the last 10 years. In this environment, the flow of goods is dictated by consumer demand. Instead of pushing product to store shelves and hoping consumers will buy it, businesses allow their inventory levels to be controlled by actual consumption using consumer demand data.

In this Mi9 Retail thought leadership article, you will learn:

  • the pros and cons of a pull approach
  • how to balance push and pull for optimal results
  • and much more.
Balancing Push and Pull Strategies