Who is this document for?
This guide is written for professionals in e-commerce or omni-channel retail organizations in a variety of verticals who are involved in e-commerce solutions. Roles may include senior executives, information technology, operations, customer experience, finance, and more.
What will I learn about?
From omni-channel retail chains to overseas e-tailers, and from behemoth marketplaces like Amazon to independent boutiques, consumers are faced with an impressive amount of choice. In order to compete in this saturated market, online retailers need to optimize every part of their business.
In this guide, we’ll look at some of the key areas online retailers often struggle with. We’ll discuss how to:
- Drive traffic with effective SEO
- Streamline your customer service
- Seize the power of personalized commerce
- End the abandoned cart
- …and more!