Who is this document for?

This survey is written for professionals in retail organizations in a variety of verticals. Roles may include senior executives, information technology, operations, customer experience, finance, and more.

What will I learn about?

Technology has become young consumers’ new best friend, to the point that it never leaves their side. They wake up to their smartphone alarms, text endlessly and scan social media throughout the day, and still won’t go to bed without their laptops on their laps. The digital age has transformed customers’ lives in such significant ways that reinventing the shopping experience, both online and in-store, seems like the next logical step for retailers to survive in today’s fast-paced world.

In this exclusive guide, you will learn about:

  • Who are the new consumers?
  • How are Gen Z and Millennial shoppers similar?
  • How are they different?
  • How can you win the hearts of young connected customers?
  • …and more!
Millennials GenZ cover - How Millennials and Generation Z are Changing the Face of Retail