Who is this document for?
This guide is written for professionals in retail organizations in a variety of verticals who are involved with retail technology solutions, particularly in the area of merchandising, pricing, and promotions. This may include senior executives, information technology, merchants, marketing, finance, and more.
What will I learn about?
All too often, retailers lack the ability to manage this complexity and struggle with planning and executing promotions that effectively drive in-store and online traffic, attract new customers, reduce excess inventory and keep shoppers coming back for more. While some promotions may turn out to be successful, others may completely miss the mark – and retailers are prone to making the same mistakes again and again. This approach won’t cut it anymore. The ability to predict, as well as measure performance is key to ensuring that promotional goals are achieved.
In this Mi9 Retail white paper, you will learn:
- common challenges retailers face in promotional planning and execution
- strategies for achieving holistic, omni-channel promotional success
- and much more.