Who is this document for?
This thought leadership article is written for professionals in retail organizations in a variety of verticals who are involved with retail technology solutions, particularly in the area of retail merchandising. This may include senior executives, information technology, merchants, finance, and more.
What will I learn about?
It’s a complex world that today’s retailers live in. Increasingly demanding consumers have access to seemingly limitless product information, mobile devices, and numerous online and social commerce channels. As such, retailers are struggling to understand what that demand looks like across all channels and how they should structure their organizations to meet it.
In this thought leadership article, we share strategies to help retailers execute demand sensing and demand shaping strategies that will allow them to increase customer service levels, sales, and profitability.