Modern, Omni-Channel Solutions to Grow Your Grocery Brand
With close to half (48 percent) of US grocery shoppers currently purchasing at least some of their groceries online and many more planning to give it a try in the next year, digital grocery retailing is finally coming of age. As more and more grocery retailers jump on the e-Commerce and click-and-collect bandwagons, it has now become essential to develop and execute a strong digital presence in order to compete and thrive in the industry.
To succeed with digital grocery, retailers need to take full advantage of the customer experience innovation that omnichannel retailing provides. From Buy Online Pickup In Store (BOPIS) to convenient online features like shoppable recipes, personalized promotions and recommendations, advanced search capabilities and more, grocery retailers need to deliver the interactive, immersive shopping experience that modern, connected consumers have come to expect.
Sell More with Personalization
Personalize the grocery shopping experience to cultivate loyalty and drive revenues with every customer across multiple channels and touchpoints, online, in your store, and beyond.
Meet The Unique Demands of Grocery
Digital grocery demands more than what most conventional e-Commerce software provides. It requires an integrated set of solutions to engage and inform customers throughout their food shopping journey.
That’s why we built a fully-featured, modular platform designed exclusively for grocers that provides everything you need to create the most engaging omnichannel experience. The Digital Experience Platform enables a seamless experience that starts the minute customers begin to interact with your brand online — from planning their meals to online shopping — and continues through in-store visits.
Foster Ongoing Engagement, Repeat Purchases & Customer Loyalty
Omnichannel grocery retailing revolutionizes the way you engage customers, and provides opportunities to increase wallet share and cultivate loyalty.
Maximize the impact of your digital channel by enabling a personalized, context-sensitive shopper experience.
When your digital channel is built on our grocery-specific Digital Experience Platform, you benefit from behavioral insights that fuel digital marketing programs designed to engage shoppers and keep them coming back for more.