Mi9 Retail enters into a strategic partnership with CitrusAd to bring their ad tech platform to our existing and new retail partners.
CitrusAd Monetizing Banner Ads
eMarketer estimates Amazon does $4.1B annually in advertising revenue. These are high margin dollars that positively impact Amazon’s bottom line. Many other big retailers (Walmart, Target, Kroger) are following suit to capitalize on digital media dollars and monetize their digital shelf space. Our partnership with Citrus allows retailers to compete for media dollars with the biggest players in the space. CitrusAd provides best in-class ad tech to monetize a retailer’s digital shelf, plus we offer the option to join our Mi9 media network whereby our experienced media sales team will help drive supplier revenue through the CitrusAd system.
With mobile desktop Ad Spend for Mobile overtaking by a ratio of 58% to 42% in 2018, the gap is expected to widen further in the coming years. With a predicted 1.92 billion consumers purchasing something online in 2019, retailers need to be prepared.
Digital Media Benefits
Mi9 Retail can monetize your digital assets and drive fund flow to help support your technology costs with Revenue generating opportunity, Opportunities for banner ads and sponsored search, Suppliers that can align with their in store promotion calendar to drive cross platform engagement, and much more.
The CitrusAd solution offers advanced information and functionality to create powerful campaigns such as Product Stock Indication, Average Winning CPCs, Top Search Terms, and much more.