Your customers expect a free-flowing, buy anywhere, fulfill anywhere, return anywhere marketplace in which purchases may originate in one channel, be completed in another, and returns are handled in a third.
To successfully transition to fully-optimized inventory and deliver exceptional customer service and convenience, industry experts recommend focusing on “one version of the truth.” This can be achieved by evaluating capabilities, assessing customer data points, and creating a plan for this single vision.
Join Charlotte Kula-Przezwanski of Columbus Consulting in this interview with Mi9 Retail, discussing ways to improve your customers’ shopping experiences online or in your stores, while avoiding cart abandonment.
Mi9 Retail and Columbus Consulting have identified five building blocks to help retailers create a strategy for their organization, which include:
- Making inventory visible
- Focusing on customer convenience & experience
- Starting simple, not small
- Maximizing every customer experience and personalization
- Aligning KPIs to the retailer’s strategy
