Who is this document for?
This guide is written for professionals in retail organizations who are involved with retail technology decisions. This may include senior executives, information technology, store operations, finance, customer service and more.
What will I learn about?
To respond to consumers’ expectations of a seamless, personalized and consistent experience with brands, retailers need to take on a customer-focused omni-channel approach. In this guide, we explore common obstacles to omni-channel retailing, the elements of a unified commerce platform, and much more.