Who is this document for?
This case study is written for digital commerce professionals in growing retail organizations who are looking to re-platform to a new scalable, modern, and flexible e-commerce solution.
What will I learn about?
Tipsy Elves, a now-well-known holiday-themed apparel retailer, is the creation of a corporate lawyer, Evan Mendelsohn, and a dentist, Nick Morton when they realized a void in the “ugly Christmas sweater” market in 2011. Evan and Nick appeared on the award-winning ABC television show, Shark Tank, in December 2013 and walked away with a new partner and mentor, Robert Herjavec, who now describes Tipsy Elves as “the best performing investment I have made since joining the cast of Shark Tank.”
After their TV debut, new partnerships, celebrity exposure, and orders came rolling in. As the business took off, its e-commerce platform lagged behind, stifling its growth as a result.
In this Mi9 Retail Customer Success Story, you will learn about:
- The challenges Tipsy Elves faced with their former platform provider
- The critical decision to re-platform with Mi9 e-Commerce
- The successes they have achieved so far