Who is this document for?
This case study is written for professionals in retail organizations in a variety of verticals who are involved with retail technology solutions, particularly in the areas of demand forecasting, planning, replenishment, and allocation. This may include senior executives, information technology, merchants, finance, and more.
What will I learn about?
Tipsy Elves, a now-well-known holiday-themed apparel retailer, is the creation of a corporate lawyer, Evan Mendelsohn, and a dentist, Nick Morton when they realized a void in the “ugly Christmas sweater” market in 2011. Evan and Nick appeared on the award-winning ABC television show, Shark Tank, in December 2013 and walked away with a new partner and mentor, Robert Herjavec, who now describes Tipsy Elves as “the best performing investment I have made since joining the cast of Shark Tank.”
After their TV debut, new partnerships, celebrity exposure, and orders came rolling in. As the business took off, its e-commerce platform lagged behind, stifling its growth as a result.
In this Mi9 Retail Customer Success Story, you will learn about:
- The challenges Tipsy Elves faced with their former platform provider
- The critical decision to re-platform with Mi9 e-Commerce
- The successes they have achieved so far