MIAMI, FLORIDA December 11, 2018 – Mi9 Retail, a leading provider of omni-channel retail solutions, is pleased to announce that its customer, Tea Collection, achieved record-breaking sales during this year’s Black Friday/Cyber Monday promotions. Tea Collection is a childrenswear retailer that began running its digital business on Mi9 e-Commerce in 2010.

In recent years, building a strong online presence has become the key to survival in an ever-changing retail environment. Tech-savvy retailers know the importance of investing in a robust e-commerce platform that can handle traffic peaks during big sales periods. According to Mastercard, this year’s Black Friday sales hit $23 billion, a 9% increase from last year.

Tea Collection surpassed its previous records and increased its conversion rates by 12% during Black Friday/Cyber Monday compared to the year before. “The Mi9 e-Commerce platform is one of the most robust on the market and we’re pleased to report that, once again, the system operated flawlessly during our busiest shopping days of the year,” said Leigh Rawdown, CEO and Co-Founder at Tea Collection.

“Innovative retailers like Tea Collection know how critical investing in a reliable e-commerce platform is both all year round and during key promotional periods like Black Friday and Cyber Monday,” said Neil Moses, CEO of Mi9 Retail. He added: “We’re proud of their resounding success this year and are committed to helping them break new sales records in the future and further bolster their bottom line.”

About Tea Collection

Based in San Francisco, Tea Collection makes children’s clothing for ages 0-12 that is inspired by their travels around the world. Tea believes all cultures have beauty that deserves to be celebrated. So twice a year, Tea designers explore a new region of the world and then interpret those discoveries into a collection of easy, modern clothing for children, clothing that makes the foreign familiar. Tea Collection clothing is available on and can be found in over 300 boutiques across the US as well as in all Nordstrom stores. Follow their adventures on Facebook, Instagram, LinkedIn and Twitter.

About Mi9 Retail

Mi9 Retail is the fastest growing provider of enterprise software for retailers, wholesalers, and brands.  Mi9 enables the world’s leading retailers to automate and optimize their entire Plan-to-Sell™ process, from planning to executing, influencing, and selling merchandise in-store, online, and on any device.  Mi9 corporate retail systems facilitate better planning, master data management, allocation, and replenishment, and Mi9 customer engagement and point-of-purchase systems boost revenue across digital and brick-and-mortar channels. Our solutions are connected via a common analytics framework that serves as the foundation of the system and speeds time to insight with role-based dashboards, KPIs, and governed self-service data discovery. Mi9 Retail is committed to helping retailers on their path to success, so they can maximize revenue and customer engagement while minimizing costs. Visit to learn more.

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