Mi9 Retail and CitrusAd Form Strategic Partnership to Disrupt $120 Billion Digital Advertising Industry

Read the full press release here

We’re proud to announce a strategic partnership with CitrusAd, the world’s leading retail media platform.

Major retailers globally are deploying the CitrusAd platform to grab a greater share of the online advertising revenue dominated by US tech companies such as Amazon, Google, and Facebook.

By partnering with CitrusAd, Mi9 will equip its retailers with the ability to better monetize their digital real estate akin to the advertising strategies adopted by Amazon Media Group, Walmart Media Group and Roundel (Target Corps Media Division). CitrusAd enables brands and agencies to promote product listings and display media right at the point of purchase and track media spend through to sale.

In addition to offering larger retailers their own private media platform, Mi9 and CitrusAd will create a marketplace solution enabling retailers of any size to join, gaining access to national media dollars due to the size and scale of the aggregated marketplace reach.

The already notable list of retailers monetizing their digital shelf via CitrusAd’s technology includ UK leading grocery retailer Ocado, US grocery chain Hy-Vee, H-E-B in Latin America and Australian retail giants Coles & Woolworths Group.