Who is this document for?
This survey is written for professionals in retail organizations in a variety of verticals. Roles may include senior executives, information technology, operations, customer experience, finance, and more.
What will I learn about?
Unified commerce is the future of retail. It goes beyond omni-channel by breaking down the walls between internal channel silos and leveraging a common commerce platform to deliver a holistic, real-time, personal customer experience. BRP conducted the 2017 Customer Experience/Unified Commerce Benchmark Survey to understand retailers’ customer experience priorities today and for the future, and how the evolution of unified commerce helps provide retailers with the right people, processes, and technology to enable retailers to enhance the customer experience.
In this data-filled survey from BRP, you will learn about:
- The future of customer service
- Today’s customer experience
- True unified commerce
- The 5 Es of customer experience
- …and much more!