E-commerce profitability is key for grocers, whether you are just ramping up your online grocery business, overhauling your existing online business, or considering moving away from third-party solutions such as Instacart. With a simple, structured approach to evaluating ROI, you can quantify the future value of your e-commerce business and its potential to drive strategic growth over the next 10 years.
In this session, we cover:
- KPIs needed to produce an ROI calculation
- The levers of grocery e-commerce profitability
- ROI analysis of investing in your own digital commerce platform versus outsourcing to a third party
