The intelligent, machine learning-powered e-commerce platform drives loyalty, discovery, and increased basket size by tailoring the shopping experience to each unique customer.
Boosts shopper engagement by personalizing the user experience based on behavioral, psychographic, and demographic data and insights.
Delivers full control over operations and the user experience with a modern content management system that includes search configuration and campaign control capabilities, recipes, retailer-generated lists, and built-in intelligent promotions and recommendations engines.
Integrates seamlessly into other Mi9 Retail and third-party solutions to deliver the adaptability needed to keep up with the evolving, omni-channel landscape of the grocery vertical.
Mi9 Retail can provide you with end-to-end consulting services to gain maximum value with the Grocery Digital Platform. Our solution and industry experts will guide you along the way with years of experience, based on best practices to ensure you gain a high return on your investment.
The Grocery Digital Platform:
- Provide an end-to-end digital experience to shoppers
- Retain ownership and control over brand, voice, and customer data
- Easily tell stories and craft brand messages through custom content pages
- Monetize the online storefront with CPG and brand advertising
- Access a platform with unique consumer base to reach a highly-qualified audience of grocery shoppers
- Place ads that will target the right buyer with the right product at the right time
- Discover creative ways to reach consumers with relevant content and promotions
- Save time
- Save money
- Choose from a large variety of products
- Enjoy a seamless, easy customer experience
KEY PLATFORM FEATURES
An intuitive shopping experience for first-time users guides them to begin by selecting a delivery address, then tailors the product assortment based on what’s available in their geographic area.
Easy and Intuitive Navigation
Fly-out navigation and descriptive naming make it easy for the user to find what they want to buy, accessing categories and site features with fewer clicks.
An easy-to-use store locator recognizes zip code, city, or state on any device to encourage visits to local physical stores.
Users can find all of their information in one place, including preferred stores, past purchases, and their in-store grocery club profile (where applicable).
Enhanced search tools enable personalized search, sponsored results, and intelligent autocomplete with smart suggestions.
Increase customer engagement and satisfaction with brand- and retailer-promoted content. From seasonal to cross-category products, make promotions and seasonal content easily discoverable to shoppers as they browse the platform.
59% of all grocery shoppers state that saving time is by far the greatest motivation for purchasing groceries online.*
Help shoppers locate what they want quickly with easy to read, fast-loading product cards, multiple product images, product details, nutritional information, and streamlined add-to-cart functionality.
*GutCheck, “Grocery E-Commerce Consumers Agile A7tudes & Usage™ Study”
Deliver engaging digital shopping content with the familiarity of newspaper.
Circulars represent 25% of overall retailer page views, and, on average, users spend 34 seconds per circular page. Circular pages are viewed by at least 25% of unique users and 70% of those users do so on a desktop computer or tablet.*
Users who view one circular page are more engaged than the overall site audience. They spend 1.6X more time on site, turn 1.8X more pages, and have a low bounce rate.
*Mi9 Data & Insights Team, September 19, 2018.