Is retailtainment the secret to success for today’s retailers?
What is retailtainment? Retailtainment – the convergence of shopping and entertainment – is a growing trend in retail that’s meant to deliver enticing in-store customer experiences. It’s not a new concept: three decades ago, [...]
Debunking 4 Common Myths About the Male Shopper
There are widespread, persistent stereotypes regarding the buying habits of men, and shopping is not exactly considered to be their forte. It’s not hard to find counterexamples to this claim: some women despise shopping [...]
4 Ways Retailers Can Use Customer Data to Make Shopping Great Again
We live in a constantly-connected era. Consumers interact with brands more than ever before – across various channels and devices, and at every step of the shopper journey. We use devices to research items, read [...]
4 Smart Ways to Personalize the Retail Experience
While watching the news yesterday, I was stunned to learn about unscrupulous companies that specialize in writing fake online reviews for their clients. While this practice is illegal, it hasn’t stop these nefarious businesses [...]
20 Retail Analytics Statistics You Can’t Afford to Ignore
When Jeff Bezos launched his online bookstore, Amazon, in 1994, he could never have imagined that it would become the retail giant it is today. Keeping up with the rapid pace of change in [...]
Is too much data worse than not enough?
When I was a retail manager more than a decade ago, one of my weekly rituals consisted of reviewing sales and inventory reports for my business unit. Like thousands of managers worldwide, I would [...]