MIAMI, FLORIDA – January 3, 2018 – Mi9 Retail, a leading provider of software solutions announced today the launch of a new Sponsored Listings digital merchandising capability with Houston, Texas-based retailer Rice Epicurean Markets. Earlier this year, Mi9 Retail announced that it signed a contract to acquire MyWebGrocer (MWG), a leading software and digital media company to the grocery and Consumer Packaged Goods (CPG) industries. The addition of MWG has enhanced the Mi9 Retail suite, giving the company an entrée into the grocery vertical and positioning Mi9 even more aggressively within fast moving consumer goods (FMCG).
Sponsored Listings is a performance-based media solution that enables boosted search. With this new media innovation, Rice Epicurean is now enabled to offer CPGs even greater digital marketing flexibility to make meaningful shopper connections and drive sales. Through this solution, Rice Epicurean, CPGs and shoppers all benefit from highly relevant, data-driven product placement. In addition, Mi9 Retail offers differentiated reporting transparency that enables brands to optimize campaign performance.
“We’re excited to now offer our brands even more conversion-focused digital marketing tactics,” said Larry Calvin, Merchandise and Marketing Manager for Rice Epicurean, on the recent release of Mi9 Retail Sponsored Listings. “Our e-commerce and media partnership with Mi9 Retail continues to position us for incremental brand investments that historically were only accessible for national retailers.”
“Through ongoing collaboration with brands across the country, Mi9 Retail recognized early the need for grocers to enable their platforms to support performance-based marketing demand,” said Neil Moses, CEO of Mi9 Retail. “As such, our Media R&D team has developed an industry-leading Sponsored Listings solution that allows CPGs to make the best use of search budgets, additive to Trade, and boost their native product exposure with grocers.”
Brands continue to invest more with those retailers who enable performance-based media tactics. The Mi9 Retail Sponsored Listings solution is CPC-based enabling brands to bid on relevant keywords to increase their native search exposure, driving sales and increasing market share.
About Mi9 Retail
Mi9 Retail is the fastest growing provider of enterprise software for retailers, wholesalers, and brands. Mi9 enables the world’s leading retailers to automate and optimize their entire Plan-to-Sell™ process, from planning to executing, influencing, and selling merchandise in-store, online, and on any device. Mi9 corporate retail systems facilitate better planning, master data management, allocation, and replenishment, and Mi9 customer engagement and point-of-purchase systems boost revenue across digital and brick-and-mortar channels. Our solutions are connected via a common analytics framework that serves as the foundation of the system and speeds time to insight with role-based dashboards, KPIs, and governed self-service data discovery. Mi9 Retail is committed to helping retailers on their path to success, so they can maximize revenue and customer engagement while minimizing costs. Visit www.mi9retail.com to learn more.
About Rice Epicurean Markets
At Rice Epicurean Markets we are committed to providing our customers with an excellent shopping experience through quality products and services; informed, enthusiastic associates and a clean, well maintained facility. At Rice Epicurean Markets you will find a huge selection of the finest groceries, produce, meat, deli and bakery items, but unlike some gourmet grocery stores, we also stock everyday necessities, like toilet paper and cleaning supplies. We want to help you save time when you shop, so it is our goal to merchandise our store to be in tune with our customers. Plus, we have a full service catering department who can make your next event a rousing success with just a single phone call. For more information, visit: https://www.riceepicurean.com/