Are you prepared for Panic Saturday? 56% of shoppers who responded to a recent survey admitted that they have gifts left to purchase on the last Saturday before Christmas. A full 18% of shoppers confessed that they’ve actually waited until the Saturday before Christmas to begin their Christmas shopping! To make the most of the heavy crowds that will heading to the stores, retailers need to equip themselves with tools like mobile POS that will enable them add additional registers, allowing them to process transactions from anywhere in the store. (ChainStoreAge)
The omni-channel customer journey is a reality that’s evident in the results of a new study of affluent holiday shoppers. The study found that, of the 84% of shoppers who researched on desktops or laptops, only 59% completed their purchases online. Of the 43% of consumers who researched on their smartphones, only 14% converted. With shoppers increasingly looking online for gift ideas or to research prices and read reviews, retailers need to invest in crafting outstanding omni-channel experiences more today than ever before. (eMarketer)
E-mail can be a powerful tool, however consumers receive so many messages that it’s becoming increasingly challenging for marketers to get the open rates they want. The key to effective e-mail communication is relevancy, and marketers are beginning to invest in technologies that make delivering relevant value to the masses possible. A recent survey found that the top tree e-mail priorities for marketing executives in 2015 are optimizing communications with analytics, improving segmentation and targeting and centralizing customer data. (eMarketer)
Editor’s Note: We’d like to take a moment to wish all of our readers a very happy holiday season and a prosperous new year! The week in retail will be taking a hiatus for the holidays, and will return after Retail’s BIG Show in 2015. Check back in the new year for more stories about the top trends in retail technology.
Photo Source: Theuglysweatershop.com on flickr