The Week in Retail: How Mobile is Taking Over the World

//The Week in Retail: How Mobile is Taking Over the World

Saks Fifth Avenue has kicked off a new social shopping experience for consumers: #SaksStyle. This new hub, part of Saks’ website consists of a gallery of images that display real people that bought and are engaging with Saks’ products in the real world. These user-generated images are collected from Instagram, Twitter, Facebook and Tumblr and shoppers can purchase the featured item by clicking directly on the image. The luxury retailer also plans on incorporating this experience in its stores. (Luxury Daily)

According to IMRG, the majority of traffic (53%) to retail websites is now coming from mobile devices rather than PCs. Now, this is a first! Many retailers are noticing that not only are visits coming from smartphones, but more purchases are also being made from these devices, making them one of the fastest growing sales channels. Checkout abandonment has also proved to be low, meaning that retailers are working very hard to make the process quick and easy for shoppers. (Internet Retailing)

9 out of 10 retailers view data security as a risk to their businesses. Unfortunately, retailers will always be a target for hackers, as long as they hold credit card information. Technologies such as chip-and-pin, point-to-point encryption and tokenization are some of the secure and reliable solutions. However, with the growing popularity of e-commerce and m-commerce, are retailers equipped to protect all of the customer data and marketing information that they collect through these channels? (NRF)

Given that we are in the age of omni-channel retailing, market research company eMarketer has just released a startling finding. Only 10% of cross-channel marketers say that their messaging, execution and delivery are aligned across all touchpoints. Although the respondents showed that it was a priority, this doesn’t mean that they actually went through with it. Hurry up retailers, your customers expect nothing less than a seamless brand experience across all your channels! (eMarketer)

Forrester has just published a report that predicts the upcoming technologies that we should expect to see in stores in the future. Proximity, wearable and facial scanning technologies have all made the list with the goal of empowering store associates will the relevant data they need to provide an exceptional store experience. As well, smart countertops will encourage customers to continue doing product research while shopping and 3D printing will allow retailers to create inventory on the spot. I’m definitely looking forward to seeing these technologies come to fruition! (Forrestor)

Photo source: PSFK

2014-09-05T09:55:16+00:00