The Week in Retail: How Luxury Retailers are Taking Technology to the Next Level

//The Week in Retail: How Luxury Retailers are Taking Technology to the Next Level

Have you ever imagined what it would be like if you could design your own store? If it’s one with digital touch screens, automatic authentication of visitors, dressing rooms and no checkout lines, you may be in luck. According to Garter analyst Jeffrey Roster, “the retail industry will experience more innovation in the next three years than any other time in history”. Shoppers, get ready for a convenient, enjoyable and extra personal in-store experience. (Forbes)

Ralph Lauren goes high tech with its high-performance smart compression shirt, which was revealed this week at the U.S. Open. With the intent of helping customers live happier and healthier lives, the Polo Tech has sensors knitted in to read heartbeat, respiration and other biometrics. As more designers begin to develop smart and stylish accessories and clothing, the luxury brand will need to work hard to maintain its current position as leader in wearable tech. (CNBC)

Retailers are slowly integrating technology into their stores and empowering their associates with mobile software and devices. But, what about a mobile app for your customers? The statistics around the app market in this infographic by the University of Alabama are astounding. Today, the average mobile app user spends over 30 hours a month on more than 24 apps and by 2017, the app market is expected to be a $77 billion industry. (Entrepreneur)

Nordstrom is giving customers what they want: speed and convenience. The upscale fashion retailer is giving customers easier access to the products they want by providing a seamless shopping experience through Instagram. Shoppers simply need to click on the link found on Nordstrom’s profile page which then directs them to a gallery of all the featured products and then to the Nordstrom site to complete their purchase. (Retail Assembly)

There’s one more thing to keep an eye on during New York Fashion week, starting September 4th and that’s Saks Fifth Avenue’s window displays. Saks is giving Louis Vuitton full control of its display windows on Fifth Avenue to showcase Nicolas Ghesquiere’s inaugural collection. With moving shutters and digital projections, this display will be anything but ordinary. (The New York Times)



Photo Source: Digiday

2014-08-29T10:00:17+00:00 August 29th, 2014|Articles|