There Is No More B2B or B2C: There Is Only Human to Human (H2H) according to Bryan Kramer, CEO, PureMatter. What is taught in college is not as applicable today as it was, say, 5 years ago. Now, more than ever, reaching customers is about relationship building, and it definitely takes the human touch. To become better in providing services, we need to act more humanely. Retailers are in the business of managing the perceptions and feelings of customers. Sadly, many retailers miss out on being human to their clients.
Whether a company has 100 customers or 100,000, six simple things can be done to build stronger connections with customers. This article combines some of the most powerful customer retention concepts; customer service, sales and marketing. Small interactions can add value to what may seem like ordinary transactions and let retailers connect more deeply with their customers. Writing to customers, making it easy for them to keep in touch and soliciting regular feedback are some tips. (Entrepreneur)
Customers are very valuable. Among the commonly accepted business precepts is the fact that retaining existing customers is far less expensive than winning new ones. If a customer decides to take their business elsewhere it doesn’t mean that they are lost for good. This article gives five strategic tips on how to win back lost customers. (Entrepreneur)
Companies continue to develop in meeting the growing needs of the customers. Tools are improved, methods are polished and people are equipped to achieve excellence in customer service delivery. Regardless of the “what” and “how” of customer service, the “why” is most essential.
For inspiration, Infinit Outsourcing, Inc. created a wonderful compilation of 50 Customer Service Quotes to Motivate You for 2015 that can be downloaded and easily shared. (Infinit Outsourcing, Inc.)
The customer experience is the next competitive battleground. – W. Edwards Deming