Personalizing the shopping experience is a top priority for many retailers in 2015. According to a Forrester survey, 75% of retailers put personalization technology as their top investment priority in 2014. Trends like personalization are beginning to shape the future of retail and a big part of personalization in 2015 will revolve around mobile devices. (Fierce Retail)

Personalized emails deliver six times higher transaction rates, but 70% of brands fail to use them. Nearly three-fourths (74%) of online consumers get frustrated with Web sites when content (e.g., offers, ads, promotions) appears that has nothing to do with their interests. 15 Mind-Blowing Stats About Personalization is a great read. (

As much as 70% of content goes completely unused. And the stuff that is used, gets ignored because in today’s hyper-connected, digital world, no one is interested in hearing a product pitch. Effective content marketing should seek to deliver what your customers actually want. It has to be customer-driven, it has to be continuous and it has to focus on reaching the right person, at the right time, with the right message. (B2B Marketing Insider)

Psychology has always been used to help businesses generate leads and conversions. However, decision-making is actually ruled by the emotional brain. The use of emotions can help reinforce and leverage your audience to make a purchase. Also, it allows visitors to make emotional connections to your company. Columnist Tim Ash gives advice on different ways of evoking your customers’ emotions to increase conversions in the post 7 Ways to Use Emotion to Drive Conversions. (Marketing Land)