A lot has been written in the media lately about “the retail apocalypse”. Some of the most successful brands of the past are now shutting down stores by the hundreds. But, are we really entering a retail ice age? Or, is it a seismic shift? Perhaps retailers who are struggling are those who are failing to adapt to the new reality of retail.
Shopping has changed. Shoppers have changed. Shoppers now expect much more from retailers because they are equipped with more information, access and technology than ever before. Retailers who embrace these changes are the ones who will succeed.
This short video explores some of the trends affecting retailers today, including omni-channel shopping, digital technology, customer experience and much more with compelling and sometimes shocking statistics.