“Cloud computing enables companies to consume competing resources as a utility — just like electricity — rather than having to build and maintain computing infrastructures in-house.”

The cloud made its presence in the tech scene in 2006. By 2018, the global market for cloud equipment will reach $79.1 billion. Why 2015 will be the year that the cloud comes of age is a fantastic read about the important ways that cloud can help companies evolve. Ritika Puri gives a very precise definition of cloud characteristics: self-provision, elastic scale and pay per use. Companies can switch over to lightweight, web-based deployments that require little in the way of on-premise configuration and management. There is less investment and risk required to adopt and use the cloud. Service agreements can be adapted to a company’s size through flexible pricing models giving every type of user access to the same technology. (The Next Web)

20% of large retailers claim that cloud is the most important technology over other recent innovations. Over 50% of online retailers say they’re planning to move their e-commerce hosting to a cloud environment in 2015, and at least 40% say they’ll move other key marketing technologies to the cloud according to the 2015 Retail Growth Outlook, an eBay Enterprise-commissioned survey of more than 1,000 U.S.-based e-commerce and marketing pros conducted in early March. 46% planned to move inventory management and 40% said customer relationship management technologies would migrate online. The survey also discussed obstacles to adopting a cloud-based e-commerce infrastructure. Top obstacles to adoption include security concerns (26%), shared resources (17%) and a lack of IT support staff (16%). (Marketing Land)

Industry trends reveal that there is also a huge demand for hybrid cloud in 2015. Hybrid cloud is a mix of the two standard ones: private (for enhanced security of critical workloads) and public cloud (to save cost on less critical workloads). Small organizations can readily opt for the hybrid model, taking into consideration the low costs involved, the flexibility, the new services offered, and the ease of adoption. (Cloudwards)

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