The Week in Retail: The Store of the Future 2020

//The Week in Retail: The Store of the Future 2020

The future of the store experience is combining the digital experience and physical experience. Whisbi predicts the customer journey in the year 2020. The presentation explores the latest omni-channel innovations in the shopping experience. Click-to-collect, sidewalk shopping, smart mannequins, interactive displaying, connected showroom, augmented reality and many more! These technologies are already used by some retailers and will continue to grow over the next few years. (Whisbi)

Another presentation, The Future of Innovative Shopping Experience by Retailers, discusses trends on how retail and ecommerce stores are using omni-channel innovations. With top examples from 2014 from brands such as Rebecca Minkoff, Kate Spade Saturday, Fiat, Birchbox, and Warby Parker we can predict which trends will continue to evolve in 2015. These trends include ‘store as showroom’, unique customer experiences, beacons, wearable technology, and mobile. (Whisbi)

Each year, corporate trends research and consulting company PSFK publishes new thought leadership around the themes changing the shopping experience. They recently released the Future of Retail 2015 report. The presentation explores the actions retailers and brands need to take to remain relevant in today’s omni-channel environment and differentiate from the competition. Social, technological and physical forces that influence customer behavior are explored. “The most successful retailers will integrate their online and offline businesses and understand how these two different channels drive sales in tandem,” said Piers Fawkes, founder and editor-in-chief of PSFK. “Some will turn their stores into showrooms, others into delivery spaces, some into lifestyle experiences. There’s no right answer.” (PSFK)

The Mobile Commerce Playbook by PSFK offers recommendations to retailers on how to use mobile as a core part of their offerings to deliver personalization, relevancy and convenience to every consumer at key moments in this commerce journey. The full report can be downloaded here: (PSFK)


2015-05-18T15:01:22+00:00 May 18th, 2015|Articles|