The Week in Retail: The Retail Tipping Point

//The Week in Retail: The Retail Tipping Point

Retailers are leveraging big data to help drive customers to their stores and websites. The main application of data and analytics in retail today is around mining historical data such as point-of-sale, online purchases, social sentiment such as “likes” and “pins” and other “post sale” activities. However, the true “tipping point” is found with those retailers and brands that engage consumers BEFORE the new product hits the shelf or the home page. (Forbes)

According to results from the MaritzCX G-Tailing study, more than two thirds (67%) of Millennials are using their mobile device to check products and prices online while physically in a bricks-and-mortar stores. This compares to only 1 in 5 of older Boomers who engage in this form of showrooming behavior. This has monumental consequences for anyone with an online or physical retail presence. (CX Café)

Fonolo put together 10 of the best customer service articles from 2015. Their new whitepaper on the 10 key customer service trends for 2015 can also be downloaded. Trends include an increase in mobile customer service and self-service. (Fonolo)

Did you know that 32 billion objects will be connected to the internet by 2020 and that 90% of the world’s data was created in the last two years alone? A fascinating infographic on the cloud. (Forbes)

2015-07-20T17:59:20+00:00