Almost two thirds of Americans (64.4%) are planning to celebrate Independence Day. They will be spending an average of $71.23 per household. Find out the details of how they plan to celebrate and what they plan to spend on here. (NRF)

Hubspot ran an article last year on the 9 Brands That Totally Nailed Their Fourth of July Marketing. Zappos, Uber and Michael Kors all made the list. (Hubspot)

Luxury brands were once hesitant to embrace e-commerce as part of their retail strategy. By now, however, all luxury brands have e-commerce sites and they all recognize that digital technology can be the driving force of the brand and a real new source of revenue. According to Grégory Pouy, founder of the digital transformation consultancy LaMercatique, “What the traditional luxury brands sometimes fail to grasp is that luxury clients tend to be highly digitized. If you look at the survey results, you’ll see that there’s a definite correlation between digital habits and luxury consumers.”(L’Atelier)

Millennials are set to overtake Baby Boomers as the largest living generation in the U.S. by the end of this year and marketers need to start capturing millennial consumers now in order to benefit from their loyalty in the future. The guide, “Marketing to Millennials: Engaging a Generation of Visual Buyers” can be downloaded for tips on how retailers can reach millennials and gain their loyalty. This excellent article covers 5 key insights all marketers should know about millennials. (Curalate Blog)

Omni-channel service means bringing various channels together in a more integrated and consistent way, drawing on past interactions and customer data to create a seamless service experience. Over 90% of customers expect this kind of experience from retailers. Brands with extremely strong omni-channel customer engagement retain an average 89% of their customers, compared to 33% for brands with weak omni-channel customer engagement. This is a great list of 10 Omni-channel statistics. (OneReach)