The Week in Retail: Mobile-Driven Shopping

//The Week in Retail: Mobile-Driven Shopping

Happy Black Friday! Google predicts that the 2014 holiday season will be the most mobile-driven shopping season we have seen to date. In fact, shopping-related searches on Google from a smartphone have increased three and a half times from 2013 and approximately 50 percent of 25- to 34-year-olds use their smartphones to shop or browse online while standing in line at another store to make a purchase. (Search Engine Journal)

Most retailers would agree that there’s no off-season in retail marketing, especially in the online world. This holiday season you will no doubt gather a wealth of information on all of your new (and returning) customers; and it will soon be time to put it all to work. Read more to discover the five ways to turn new holiday customers into loyal, year-round patrons. (Marketing Profs)

Not all mobile devices are created equally, nor are they used similarly. As mobile marketing evolves to meet consumers’ changing mobile behavior, each niche will develop its own unique tactics, strategies and preferred buckets of content – based on where consumers live, work, play and pay attention to the world through whichever mobile device accompanies them on their journey. Read more to see how the key differences will be played out over the coming year. (Mobile Commerce Daily)

Designing customer-loyalty solutions without a strong emphasis on the human aspects of your client relationships is probably misguided. So, where to begin? Start with a customer journey map analysis in which you will have adapted your processes to make servicing clients seamless, train your employees to be knowledgeable and empower them to act creatively to solve client issues. (Marketing Tech News)

According to the Internet Retailer’s Social Media 500, the top 500 retailers earned $2.69 billion from social shopping in 2013. Although social commerce conversion rates are low, social still has a potent influence on consumers’ decisions further along the purchase funnel. Evidence from a Business Insider Intelligence report shows that paid and organic posts on social platforms drive sales completed online and offline later on. (Business Insider)

Source: Retail Assembly

2014-11-28T13:00:55+00:00