The Week in Retail: Engaging the New Retail Customer

//The Week in Retail: Engaging the New Retail Customer

Matt Holt, Director of Digital Strategy at OgilvyOne, discuses emerging trends in retail and how to engage the new retail customer in a Slideshare presentation. He illustrates the following trends through retail examples:

  • When it comes to retail, consumer needs haven’t changed, their expectations have
  • The consumer’s path to purchase has becomes less linear, and more lateral
  • Tech integration is no longer a nice to have, but a consumer expectation
  • Social shopping is a powerful tool and should not be dismissed

(OgilvyOne)

A great video from one of our partners, Cognizant, summarizes omni-channel technology examples that enhance the in-store experience. Mobile alerts, clienteling, social buzz, virtual dressing rooms, interactive fixtures and displays, and after-hours pickup are explained. Consumers want to seamlessly shop whenever and wherever they are. In order to meet these demands, retailers must bring the physical and digital shopping worlds into one omni-channel experience. (Cognizant)

Technology drives almost every step of the retail experience. Sharon Goldman explains five ways retailers are tapping emerging tech to provide more value to their customers. Brands and retailers are starting to explore technology advancements such as beacons, biometrics, and social networks as shopping platforms to create more seamless omni-channel experiences. (CIO.com)

In order to better reach millennials, retailers need to recognize the different types. Turn, an advertising technology firm, created an infographic to show that there are four different groups of Millennials: Struggling aspirationals, successful homeowners, active affluents, and comfortable TV watchers. Advertisers spend four times as much on display, four times as much on social, four and a half times as much on mobile and six times as much on video advertising aimed at millennials as they spend on all other age groups combined. (Adweek)

Feature Photo source: Peter Miller

2015-11-22T23:35:23+00:00