The Week in Retail: E-Commerce Index Report and the Data-Driven Art of Digital Marketing

//The Week in Retail: E-Commerce Index Report and the Data-Driven Art of Digital Marketing

The 2015 edition of The E-Commerce Index Report created by iVentures Consulting is now available in free download on SlideShare. The Report analyzes and ranks 111 leading local and international leaders’ E-Commerce ecosystems through 250 criteria before, during and after purchase including omni-channel and online marketing. The Index provides a great overview of E-Commerce on 9 sectors such as fashion, perfumes & cosmetics and luxury. The best practices of the leading brands are also shared. (iVenture Consulting)

Aurelia Ammour, Co-Founder at iVentures Consulting; expert in digital transformation, e-commerce and omni-channel and the Co-creator of the E-Commerce Index Report is also on the Top 40 list of omni-channel retail influencers to follow. (Whisbi)

Although in-store data capture has skyrocketed, only 12% of the data is currently being used for analytics. James Green discusses how to best utilize data in The Data-Driven Art of Digital Marketing. Retailers need to apply a cross device targeting strategy since consumers are now using multiple devices. James gives reasons for why return on ad spend (ROAS) is the most fundamental metric and references Andy Frawley who wrote an interesting article on an alternative to measuring ROI: Return on Experience and Engagement. (Marketing Land)

50% of luxury goods buying decisions are influenced by what consumers hear or see online. The top reason U.S. luxury consumers purchase products online is the ability to buy whenever it’s most convenient. McKinsey completed consumer surveys in markets around the world to analyze how a company’s brand is performing on key dimensions, including brand funnels and attitudinal and demographic segmentation. The results for the luxury online fashion markets in the US, the UK and Germany are discussed. (McKinsey & Company)

 

2015-03-27T14:17:36+00:00