Samsonite Selects Mi9 Retail to Unify Merchandising, Forecasting & Analytics Across Channels

//Samsonite Selects Mi9 Retail to Unify Merchandising, Forecasting & Analytics Across Channels

July 22, 2013 —Mi9 Retail is pleased to announce that Samsonite Company Stores, LLC, the North American retail and ecommerce division of Samsonite, the world’s leading provider of travel bags and accessories, has selected Mi9 Retail to provide its omni-channel retail platform.

“We selected Mi9 Merchant because we felt it offered a ‘best in class’ package connecting all retail merchandising and marketing elements into one integrated omni-channel solution,” said Mike Zucker, Samsonite Company Stores Vice President of Merchandising and Marketing. “We went into the market looking for a technology partner to provide us with one operational data model for merchandising, forecasting and CRM, but that would also continue to provide the innovative technical infrastructure going forward to help us further grow our leadership position in the market. It was also important that this company had the capacity to tailor mission-critical applications to the way we do business.”

“After an extensive market review, we felt that Mi9 Retail offered the technology, experience and vision that will make this project quick to implement while still delivering a comprehensive solution that best meets our needs. One key determinant in making our final choice was that many of the prospective vendors required the use of multiple databases. By contrast, Mi9 Retail delivers one version of the truth to all data consumers in our company,” said Rob Cooper, Samsonite Company Stores Vice President and General Manager.

Mi9 Merchant is a complete merchandise management and omni-channel solution leveraging full data warehouse and BI analytics (Mi9 Business Intelligence). Data and information from these solutions is made available to users and systems companywide through Mi9 Retail Hub, a data delivery system that provides real-time data on demand.

“We are very pleased that Samsonite has selected Mi9 Retail. Samsonite is the travel luggage leader and utilizing Mi9’s Demand Forecasting and Order Planning and BI will allow increased optimization and replenishment. Through our expertise in multi-channel retailing, Mi9 Retail will provide the right products in the right place at the right time,” said Mike Burge, CEO of Mi9 Retail.

About Samsonite Samsonite is the worldwide leader in superior travel bags, luggage and accessories combining notable style with the latest design technology and the utmost attention to quality and durability. For more than 100 years, Samsonite has leveraged its rich design heritage to create unparalleled products that fulfill the on-the-go lifestyle needs of the business professional. Samsonite markets products under the Samsonite, American Tourister, Samsonite Black Label, and Hartmann brands. www.samsonite.com

2017-10-23T12:17:28+00:00 January 22nd, 2013|Press Releases|