REQUEST A DEMO
DOWNLOAD A DATA SHEET

Plan Multi-Channel Promotions That Drive Sales and Improve Margins

Mi9 Retail makes it easy to plan, forecast, and analyze campaigns, promotions, and events. By managing all types of promotions across all channels in a centralized system, companies now have the ability to coordinate activities between the various departments that are involved in the process, from merchandising to marketing and advertising.

Mi9 Retail gives you the power to easily and accurately plan successful future promotions, incorporate their impact into the overall retail planning process, and evaluate their effectiveness. The result is promotions that attract new and existing customers, increase revenues, and reduce inventory levels and marketing costs.

PLAN

FORECAST

EXECUTE

ANALYZE

Watch the Promotion Management for Merchandising Video

Watch this short video to learn about the key features and benefits of Mi9 Promotion Management for Merchandising and see it in action.

PLAN

Plan Successful Campaigns and Events and Create and New Promotions

Campaign & Event Calendar

The calendar view displays all campaigns and events together in a Gantt chart format allowing users to navigate to a specific campaign or date and view all related events. Color-coding is used to visually differentiate the various campaigns and event types. The campaign color is selected during campaign creation while event color is dictated by event type.
REQUEST A DEMO
DOWNLOAD A DATA SHEET
JE Promotion Management 1 - Retail Promotion Management
JE Promotion Management 2 - Retail Promotion Management

Event Creation Wizard

New events are easily created using the new event wizard, which walks the user through defining the event name, associated campaign, event type, budget, and ad and sales start and end dates. Typically, each event represents a separate channel with unique effective dates, production schedule, and budgets.
REQUEST A DEMO
DOWNLOAD A DATA SHEET

Event Budgeting

Marketing budgets can be created for each event and each production category required for the event to be executed. Actual spend for each category is also available to support automatic rollups by cost type.
REQUEST A DEMO
DOWNLOAD A DATA SHEET
JE Promotion Management 3 - Retail Promotion Management
JE Promotion Management 4 - Retail Promotion Management

Event Building

After an event is created using a defined event type, the planner can start to customize the event. Users can add and modify slot sets, create and delete geographies, modify site assignments, and build out a detailed budget. Users can then decide which vendor deals or promotions to include in the event. A visual representation of each promotion provides instant feedback by displaying the content, pricing, and any associated digital assets.
REQUEST A DEMO
DOWNLOAD A DATA SHEET

Select Targeting Options

The default targeting for each event is predefined based on event type. For print events, the segments might be geographic, while for electronic events, the segments might be demographic. The segments can also be mixed to allow for demographic segmentation within a geographic area. The targeting can be changed at any time allowing planners to quickly react to changing market conditions.
REQUEST A DEMO
DOWNLOAD A DATA SHEET
JE Promotion Management 5 - Retail Promotion Management
JE Promotion Management 6 - Retail Promotion Management

Create New Promotions

Users can quickly create a new promotion for one or more products and apply pricing and date ranges in a few easy steps using the New Promotion Wizard.
REQUEST A DEMO
DOWNLOAD A DATA SHEET

Set Promotion-Level Price Clusters

Users can group stores/sites together within a promotion so that they can be targeted with common pricing strategies. Multiple price strategies can be set by price cluster within a single promotion to allow for easy management and monitoring. In addition, the products promoted for each price cluster in a promotion can be varied to account for regional availability and targeting.
REQUEST A DEMO
DOWNLOAD A DATA SHEET
JE Promotion Management 7 - Retail Promotion Management

Watch the Promotion Management for Marketing Video

Watch this short video to learn about the key features and benefits of Mi9 Promotion Management for Marketing and see it in action.

FORECAST

Select the Optimal Products to Promote and then Forecast Impact on Demand

JE Promotion Management 8 - Retail Promotion Management

Promotion Forecasting

As promotions are planned, Promotion Forecasting captures the promotional lift impact and automatically adjusts the forecast for the period of the promotion. The system then automatically calculates the financial impact of each planned promotion. Configurable metrics include net margin, net cost, projected sales, lift factors, vendor participation, and loyalty program impact.
REQUEST A DEMO
DOWNLOAD A DATA SHEET

Manual Override

There will be times when external factors that are not captured in the system will affect the performance of a promotion. For these times, or for new products that are unique, planners can override the system generated forecast. You can configure which factors can be overridden and by which users. Additionally, all financial calculations can use the override values.
REQUEST A DEMO
DOWNLOAD A DATA SHEET
JE Promotion Management 9 - Retail Promotion Management
JE Promotion Management 10 1 - Retail Promotion Management

History

While planning a new promotion, it is vital to understand how and when the product was previously promoted, and what the results of the promotion were. We can compare the current promotion with past promotions side-by-side, and identify any potential problem areas or areas of opportunity.
REQUEST A DEMO
DOWNLOAD A DATA SHEET

What-if Planning

During the planning process, users can evaluate multiple scenarios to identify which variables will provide the desired results. Users can change the price strategy, customer segmentation, price, promotional channel, vendor funding, and many other configurable variables. The system then re-forecasts based on the new information. In addition, the boundaries that the forecasting engine uses can be constrained based on user preference within the approved corporate margin.
REQUEST A DEMO
DOWNLOAD A DATA SHEET
JE Promotion Management 11 - Retail Promotion Management
JE Promotion Management 12 - Retail Promotion Management

View Yearly Promotion Calendar

The centralized promotion calendar provides planners with visibility into all promotional activity for their categories and products helping them to identify the optimal cadence for their consumer-facing offers.
REQUEST A DEMO
DOWNLOAD A DATA SHEET

Watch the Promotion Management for Advertising Video

Watch this short video to learn about the key features and benefits of Mi9 Promotion Management for Advertising and see it in action.

EXECUTE

Quickly and Easily Move Planned Promotions Through the Execution Process

Manage Content and Versions

All marketing copy, disclaimers, and special callouts can be managed within a centralized content repository. The repository stores all content needed across all channels, and depending on format, will utilize the appropriate fields for each advertising vehicle and channel. For added flexibility, the fields are user-definable.
Tailored versions of the content can be created for different markets, customer segments, and channels. This allows for greater control of the marketing messages delivered to consumers. Versions are typically based on language, localized interests, and channels, and content versions can be pre-associated to their intended target audiences to enable automated versioning
REQUEST A DEMO
DOWNLOAD A DATA SHEET