When Tipsy Elves appeared on Shark Tank in 2013, it set the company on an unprecedented growth trajectory, transforming it from an Ugly Christmas Sweater company to a full blown retailer. The company, which has generated more than $100 million in sales, has been described by Robert Herjavec as “..the best performing investment I have made since joining the cast of Shark Tank.”
Faced with this extraordinary growth, Tipsy Elves needed to decide how best to improve the scalability, reliability, and performance of its e-commerce platform. The company had been plagued with outages, performance problems, and duplicate orders. When they tried to build their own custom e-commerce platform, that too proved unsuccessful. Tipsy Elves needed a dependable, robust solution fast, and that’s when they turned to Mi9 Retail.
During this on-demand webinar, Tipsy Elves co-founder, Evan Mendelsohn, presents his case study outlining:
- The challenges Tipsy Elves faced with their former platform provider
- The critical decision to re-platform with Mi9 e-Commerce
- The successes they have achieved so far