Who is this document for?

This white paper is written for professionals in retail organizations who are involved with customer engagement retail technology decisions. This may include senior executives, information technology, store operations, finance, customer service and more.

What will I learn about?

SMS is becoming more and more popular in today’s world as a preferred method of contact. It should come as no surprise: 91% of adults keep their smartphones within arm’s reach (Forbes.com)! In this white paper, we discuss the ways retailers can use mobile messaging to build loyalty and boost sales, the benefits of using SMS for retail, and more.

White Paper: Mobile Marketing and Retail Clienteling