MIAMI November 30, 2016 – Mi9 Retail congratulates Tea Collection, a children’s fashion retailer, on achieving record online sales during the annual Black Friday/Cyber Monday promotional period. Tea Collection is an Mi9 Retail customer that uses the Mi9 e-Commerce platform to run its digital business.
During the Black Friday sale period, Tea sold more than 180,000 units. At peak times, order volume averaged more than 30 transactions per minute. “It’s crucial that our business systems operate flawlessly during these sales periods and the Mi9 e-Commerce platform did just that,” said Leigh Rawdon, CEO of Tea Collection. “We implemented new functionality on our mobile site to enhance the mobile user experience and it has helped us continue to increase order volume and order value. In fact, on the first day of the event, mobile conversion was over 10%, up 37% compared to last year. Amazing!”
The Mi9 Retail e-Commerce team (formerly Upshot Commerce) has worked with Tea Collection since 2010. The Tea Collection brand represents globally inspired, beautiful, yet wearable clothing and the company is always seeking new ways to create meaningful connections with its customers. To this end, Mi9 Retail has rolled out new tools for Tea, including Lookbook, Shop Our Gallery, Pinboard Wish List, as well as dynamic ways to appeal to and attract customers, driving sales and engagement via SEO, social media, and other methods.
“We know our customers’ businesses rely on their retail systems and we are gratified when these systems can help them achieve new levels of success,” said Neil Moses, CEO of Mi9 Retail. “We congratulate the team at Tea Collection and look forward to continuing this exciting partnership.”
About Tea Collection:
Based in San Francisco, Tea Collection makes children’s clothing for ages 0-12 that is inspired by their travels around the world. Tea believes all cultures have beauty that deserves to be celebrated. So twice a year, Tea designers explore a new region of the world and then interpret those discoveries into a collection of easy, modern clothing for children, clothing that makes the foreign familiar. Tea Collection clothing is available on TeaCollection.com and can be found in over 300 boutiques across the US as well as in all Nordstrom stores. Follow their adventures on Facebook, Instagram, LinkedIn and Twitter.
About Mi9 Retail:
Mi9 Retail, a premier provider of enterprise retail merchandising, business intelligence, e-commerce, and customer-centric software, empowers the world’s most successful retailers to build strong personal relationships with their customers, process high volumes of transactions in real time and optimize inventory across all channels utilizing a single, accurate source of the truth. Built using cutting-edge technology, the software minimizes costs of ownership and provides the industry’s fastest time to value. The company’s global headquarters is located in Miami, FL, with operations in North America, Europe and Asia. To learn more, please visit www.mi9retail.com.