In today’s fast-paced digital world, consumer branded manufacturers are increasingly faced with the challenge of managing both B2B (business to business) and DTC (direct to consumer) sales channels. The question isn’t whether to embrace both approaches—it’s about how to do it efficiently. The answer? A unified commerce platform that integrates both channels, creating a seamless, efficient, and scalable solution for brands.

By adopting future ecommerce trends and using a single platform for managing B2B and DTC, manufacturers can simplify operations, enhance the customer experience, and increase profitability.!