Who is this document for?

This brochure is written for professionals in luxury and high touch retail organizations who are involved with retail technology decisions. This may include senior executives, information technology, store operations, finance, customer service and more.

What will I learn about?

How can luxury retailers win the hearts of affluent consumers while staying true to their brands? The key is to make shopping easier, more engaging and more immersive, with personalized brand experiences at every touchpoint. In this guide, we explore the five ways that luxury brands can connect with their customers using CRM and Clienteling as the foundation for delivering personalized interactions, experiential rewards, proactive outreach, omni-channel experiences and with a global reach.

Loyalty and the Luxury Consumer