Who is this document for?

This case study is written for professionals in retail organizations in a variety of verticals who are involved with e-commerce solutions. This case study applies to pure e-tailers as well as omni-channel retailers with online and physical stores. Roles may include senior executives, information technology, online operations, customer experience, finance, and more.

What will I learn about?

J. Stockard Fly Fishing is a leading online retailer of fly fishing and fly tying materials and supplies that has been using Mi9 e-Commerce for over a decade. Their products include over 10,000 items for fly tying, as well as other fishing items from top suppliers and manufacturers. This case study explores the project process and subsequent business benefits from implementing Mi9 e-Commerce.

J. Stockard Fly Fishing Case Study