MIAMI February 20, 2017 – Mi9 Retail is pleased to announce that Tori Richard Ltd., a Hawaii-based manufacturer of men’s and women’s resort wear, has gone live on Mi9 e-Commerce and Order Management as part of its omni-channel expansion strategy.
Tori Richard was founded 60 years ago in Honolulu, Hawaii initially as a women’s wear company, but has since become an internationally recognized men’s and women’s resort wear brand and parent company to 17 stores and approximately 2,500 wholesale accounts with sales that span across the mainland U.S., Latin America, and Asia-Pacific. While its retail stores remain located predominantly in Hawaii, the majority of sales come from the rest of the continental United States.
Customers are often introduced to the Tori Richard brand while vacationing in Hawaii, but the company’s unique fabrications and one-of-a-kind prints have earned a loyal following and are sought after even after visitors return home. In 2016, Tori Richard made a strategic commitment to investing in a robust digital commerce platform that would allow it to fulfill its growing demand as well as achieve full mobile optimization, which was one of the company’s top priorities.
“The Mi9 e-Commerce and Order Management System gives us a single platform upon which we can open unlimited potential for our customers and our products and future expansion to other company divisions,” said Josh Feldman, CEO of Tori Richard. “The Mi9 system provides robust search capabilities to help customers find precisely what they’re looking for, and to transact on the site quickly and easily. What’s more, the Mi9 team has been a partner to us throughout the implementation process. They’ve not only guided us through the technical deployment, but have shared their deep expertise about site design and layout, as well as search engine optimization to get us more visitors. They are a unique company in that they took away a lot of the complexity we would have otherwise faced.”
“The Tori Richard team has a clear vision for how they want to expand their business and grow their sales,” said Neil Moses, CEO of Mi9 Retail. “I am thrilled we’ve gone live successfully with the new system and am looking forward to supporting them in their ambitious growth objectives.”
About Tori Richard:
Tori Richard is a Honolulu, Hawaii-based company which produces men’s and women’s resort wear. Throughout its nearly 60-year history, the Tori Richard line has gone from exclusively women’s fashions (featured in Vogue, Life, Harper’s Bazaar and other national publications) to a line of casual and fun resort apparel for men and women. The backbone and driving passion of the company is deeply rooted in art, color and creating one-of-a-kind prints. The main staple of the men’s collection are printed shirts in a proprietary Cotton Lawn fabric, designed specifically for warmer climates and created by Tori Richard’s founders over 50 years ago. For women, a variety of tropical dresses, colorful printed separates and essentials are the mainstays of the line. Tori Richard resort wear draws in those who enjoy art and travel and appreciate fine details. With sales forces located on the mainland, the collection can be found in select department stores such as Neiman Marcus, Saks Fifth Avenue and Nordstrom as well as boutique and concept stores that cater to a resort lifestyle. Visit www.toririchard.com for more information.
About Mi9 Retail:
Mi9 Retail, a premier provider of enterprise retail merchandising, business intelligence, e-commerce, and customer-centric software, empowers the world’s most successful retailers to build strong personal relationships with their customers, process high volumes of transactions in real time and optimize inventory across all channels utilizing a single, accurate source of the truth. Built using cutting-edge technology, the software minimizes costs of ownership and provides the industry’s fastest time to value. The company’s global headquarters is located in Miami, FL, with operations in North America, Europe and Asia. To learn more, please visit www.mi9retail.com.