Who is this document for?
This survey is written for professionals in retail organizations in a variety of verticals. Roles may include senior executives, information technology, operations, customer experience, finance, and more.
What will I learn about?
Retail is changing at the speed of light. Consumer behavior and mobile technology have dramatically changed the traditional retail model and it’s not over yet. Meanwhile, bankruptcies and store closures make daily headlines, as the phrase ‘retail apocalypse’ becomes the topic of many conversations.
These developments dictate retailers necessity to adapt to the new customer journey to accommodate the blurred lines of retail and innovative methods of shopping driven by mobile technology, artificial intelligence and rapidly changing fulfillment methods, which are completely changing the notion of customer service.
Within this challenging environment BRP conducted its 2017 Digital Commerce Benchmarking Survey to understand the current retail challenges and the available opportunities as we face the future of retail.
In this data-filled survey from BRP, you will learn about:
- Identifying the customer
- How artificial intelligence impacts retail
- The future of unified commerce
- Modern fulfillment options
- …and more!