Who is this document for?
This case study is written for professionals in retail organizations in a variety of verticals who are involved with e-commerce solutions. This case study applies to pure e-tailers as well as omni-channel retailers with online and physical stores. Roles may include senior executives, information technology, online operations, customer experience, finance, and more.
What will I learn about?
Austin Surplus Industrial, Inc. buys and sells a large variety of surplus electrical, mechanical, hydraulic and pneumatic industrial components and supplies used in various manufacturing plants and industrial installations. Selling as many as 42,000 unique pieces, Austin Surplus needed an e-commerce solution capable of easily and effectively managing and marketing their products. This case study explores the project process and subsequent business benefits from implementing Mi9 e-Commerce.