AI-Augmented Site Clustering
Clustering is increasingly important as the number of customers and locations grows and the pressure to ensure the right products are in the right place increases. Site clusters are the cornerstone of Mi9 Assortment Planning. The solution uses the AI concepts of machine learning and classification to cluster customers and/or locations on multiple dimensions including customer purchasing behavior, demographics, and store space. Dynamic clustering can be performed across time at any level of the product hierarchy. Users can create and maintain assortment plans by cluster with the ability to shift the makeup of each cluster in reaction to the changing needs of the business. Clustering can be used to more accurately target assortments and promotions to the right consumers, driving improved customer service and revenues.