Social Media

The Week in Retail: The Evolution of Social Networks

A few months ago, Greg Pouy, a digital marketing strategist, created a very informative presentation on The Future of the Luxury Shopping Experience. This week, Greg explores the evolution of social networks in a recent CMO commentary. Puoy says that messaging apps are growing in use and effectiveness, social media is a must, and digital [...]

The Week in Retail: Why Retailers Need to Leverage Mobile and Social Technologies

With the holiday season just around the corner, there’s a strong opportunity for retailers to acquire new customers as web browsers and online shoppers. A new Forrester research projects that consumers will buy $89 billion online in November and December, accounting for 14% of all retail spending. As well, not only does the report predict [...]

The Week in Retail: How to Differentiate your Brand from the Rest of the Pack

If you don’t already provide social customer service, it may be time to reconsider. According to this statistic, 47% of all social media users have engaged a brand via social media with a question or complaint and 90% are more likely to purchase from a brand after seeing the brand respond well to customer feedback. [...]

The Week in Retail: Creating a Memorable Retail Experience

Creating a memorable retail experience that people will share takes more than optimizing a handful of social media accounts. It's about building connections through a variety of means and it happens in authentic personal interactions both before and after a purchase has been made. Social platforms are merely tools for achieving a higher goal, which [...]

The Week in Retail: Omni-Channel Holiday Planning and More on Meeting Consumer Demands

Canada’s luxury retailers, Holt Renfrew and Harry Rosen are expanding their retail footprint in preparation for the arrival of American luxury companies expecting to enter the market. Nordstrom officially opens its first Canadian store in Calgary today and other brands such as Saks, Jimmy Choo, and Tory Burch are on their way. The interest in [...]