Sales Associates

3 Ways to Unlock Hidden Superpowers in Your Retail Associates

In today's omni-channel marketplace, the human touch that sales associates provide is an increasingly important element for brick-and-mortar stores to get right. It's often less expensive and more convenient for customers to shop online, so retailers need to think of new ways to enhance and personalize the in-store customer experience to compete with online businesses, [...]

Three Ways to Fuel the Entrepreneurial Spirit in Your Sales Associates

Your sales associates are the human faces of your brand. As the “boots on the ground” in brick-and-mortar stores, sales associates are unquestionably the ones with the most personal relationships with your customers. Traditionally focused on mass communication channels such as e-mail and print advertising, more and more retail marketers are turning their focus to [...]

Guide: 10 Commandments of Customer-Centric Retailing

As our physical and online environments continue to come together, consumer behavior keeps changing and retailers need to react. Today’s consumers are extremely connected and live a digital lifestyle. They are educated, expect speed and have become extremely demanding. With an overload of mass marketing, some customers have lost trust in retailers and have become [...]