Personalization

The Week in Retail: Personalizing the Store Experience with Clienteling

The top challenge for store associates is identifying and engaging with the most valuable consumers. Most retailers collect basic customer contact information but fewer than 20% collect store shopping preferences such as size and color. Only 13% of retailers have access to a customer’s browsing history. The article explains how Clienteling is able to gather [...]

The Week in Retail: Two Overlooked Musts of Omni-Channel

Successful retailers know that they need to engage customers through “omni-channel” in order to survive and compete in today's retail market. The most profitable customers are people who shop both online and offline channels. So why aren't all retailers implementing omni-channel strategies? According to Jason Goldberg of Razorfish, many retailers don't have the two essential ingredients in place. The [...]

The Week in Retail: What Customers Want from Their Omni-Channel Experience

Michael Karg, CEO of Razorfish, discusses what customers want from their omni-channel experience and how retailers can keep up with their customers' expectations. Competition for retailers is rising with the elimination of geographical barriers allowing global brands to be more accessible through their online stores. There is a change in customer behavior and a rise in their expectations [...]

The Week in Retail: Exploiting Digital in Retail

Did you know that hearing your own name, as opposed to other names, triggers greater brain activation? As consumers, we crave personalization. Why? Because although it’s an illusion, it makes us feel in control because we’re not getting what everyone else is getting, it helps reduce information overload and therefore is more manageable for engagement [...]

The Week in Retail: Why Retailers Need to Leverage Mobile and Social Technologies

With the holiday season just around the corner, there’s a strong opportunity for retailers to acquire new customers as web browsers and online shoppers. A new Forrester research projects that consumers will buy $89 billion online in November and December, accounting for 14% of all retail spending. As well, not only does the report predict [...]

The Week in Retail: How to Differentiate your Brand from the Rest of the Pack

If you don’t already provide social customer service, it may be time to reconsider. According to this statistic, 47% of all social media users have engaged a brand via social media with a question or complaint and 90% are more likely to purchase from a brand after seeing the brand respond well to customer feedback. [...]