Mobile marketing

The Week in Retail: Why Retailers Need to Leverage Mobile and Social Technologies

With the holiday season just around the corner, there’s a strong opportunity for retailers to acquire new customers as web browsers and online shoppers. A new Forrester research projects that consumers will buy $89 billion online in November and December, accounting for 14% of all retail spending. As well, not only does the report predict [...]

The Week in Retail: Winning over Consumers’ Hearts and Wallets and Gaining Freedom in the Cloud

Gone are the days where radio, television and print advertising were enough for a retailer or brand to generate awareness or even meet the needs of buyers. These traditional mediums have long been replaced by social media, video and content marketing, strategies that drive customer engagement. Personalization has become unanimously expected and retailers must provide [...]