Mobile Marketing

The Wishlist – A Powerful Feature for Retailers

Wishlists are often under-utilized but they are a key ingredient for an exceptional customer experience. A wishlist is a very useful feature in ecommerce and clienteling solutions. Wishlists need to be simple and fun to create, manage and share. In turn, they serve as an excellent marketing tool to develop a loyal customer base. The more visible your wishlists are, [...]

The Week in Retail: Why Retailers Need to Leverage Mobile and Social Technologies

With the holiday season just around the corner, there’s a strong opportunity for retailers to acquire new customers as web browsers and online shoppers. A new Forrester research projects that consumers will buy $89 billion online in November and December, accounting for 14% of all retail spending. As well, not only does the report predict [...]

The Week in Retail: How Mobile is Taking Over the World

Saks Fifth Avenue has kicked off a new social shopping experience for consumers: #SaksStyle. This new hub, part of Saks’ website consists of a gallery of images that display real people that bought and are engaging with Saks’ products in the real world. These user-generated images are collected from Instagram, Twitter, Facebook and Tumblr and [...]

The Week in Retail: Winning over Consumers’ Hearts and Wallets and Gaining Freedom in the Cloud

Gone are the days where radio, television and print advertising were enough for a retailer or brand to generate awareness or even meet the needs of buyers. These traditional mediums have long been replaced by social media, video and content marketing, strategies that drive customer engagement. Personalization has become unanimously expected and retailers must provide [...]