Digital Retail

5 Free Online Courses About Customer Experience

“Good customer experience drives customer loyalty. In other words, companies that deliver a better customer experience tend to retain more of their customers, get more incremental purchases from their customers, and attract more new customers through positive word of mouth.” (Forrester) Great customer experiences are no longer a “nice-to-have”: they are a key [...]

5 Critical Capabilities for Success in Apparel E-Commerce

In today’s competitive e-commerce landscape, retailers need to capitalize on every opportunity to capture a sale. Market conditions can change rapidly, and it’s important to ensure that you have a platform that can respond nimbly and effectively. While the list of essential features for the right e-commerce platform can be long, there are [...]

Does e-commerce technology evolve through natural selection?

Does technology evolve through natural selection? Or are all successful products simply the result of conscious design, based on customer feedback and preference? Drawing from a study published in the Proceedings of the Royal Society, an article in The Economist recently observed that evolution of technology may not always be deliberate – randomness may [...]

The Top 5 Signs Your Retail Business Needs Clienteling

1. Associates are going rogue Have you ever observed what your top selling associates do in a day? Have you ever asked them what they think they do differently from the rest? Often, the top selling associates are doing more than you might think! Aside from great selling skills, top associates often possess entrepreneurial grit, [...]

The Wishlist – A Powerful Feature for Retailers

Wishlists are often under-utilized but they are a key ingredient for an exceptional customer experience. A wishlist is a very useful feature in ecommerce and clienteling solutions. Wishlists need to be simple and fun to create, manage and share. In turn, they serve as an excellent marketing tool to develop a loyal customer base. The more visible your wishlists are, [...]