Digital Retail

Does e-commerce technology evolve through natural selection?

Does technology evolve through natural selection? Or are all successful products simply the result of conscious design, based on customer feedback and preference? Drawing from a study published in the Proceedings of the Royal Society, an article in The Economist recently observed that evolution of technology may not always be deliberate – randomness may [...]

Digital Killed the Retail Star

People argue that digital technology killed the brick-and-mortar retail store by making it easy to shop online. Nothing could be further from the truth. Digital technology and the retail store have combined to create an omni-channel environment that has transformed both customers'  shopping experiences and their expectations. In the past, customers needed to physically drive [...]

The Week in Retail: How to Survive in the New Retail Environment

Today, social media has upended traditional shopping habits by sparking an active online recommendation culture. Now, consumers easily research products on blogs or ecommerce reviews. They frequently tap into their online network of trusted advisors for firsthand insights on brands they want to try. By harnessing the power of influencer marketing, consumer brands can create [...]