Customer relationships

Guest Author: Let’s Talk About Email Collection at POS

Editor's Note: We're thrilled to welcome Shirley Zhao of Experian Data Quality, one of Mi9 Retail's valued partners, to our articles page to share some expert insights about POS. Most retailers are extremely concerned with the collection of accurate and complete emails—and rightly so. Think about what they use them for. For large retailers, email communications [...]

The Week in Retail: Customer Centricity – a Key Differentiator in Retailing

Customer centricity is "a mind-set that companies need to adopt throughout the entire organization - not just marketing - to thrive in the digital world." 15 Mind-Blowing Stats About Customer Centricity explains the benefits of having a customer-centric business strategy and the hurdles to achieve one. (CMO.com) The team at Casengo, creators of a customer [...]