Customer-Centric

The Week in Retail: 15 Mind-Blowing Stats About Personalization

Personalizing the shopping experience is a top priority for many retailers in 2015. According to a Forrester survey, 75% of retailers put personalization technology as their top investment priority in 2014. Trends like personalization are beginning to shape the future of retail and a big part of personalization in 2015 will revolve around mobile devices. [...]

Quantifying Clienteling

One of the most commonly asked questions when selecting or implementing clienteling initiatives is, “How do you go about quantifying the results of clienteling efforts?” If we are going to commit to a broad-sweeping change, how can I know if the efforts will work, or are working? While it is a simple question, the answer [...]

White Paper: How Clienteling Delivers Rapid ROI for Retailers

The primary goals of clienteling are to establish long-term relationships with key customers, and to empower associates to make the most of each and every interaction. By doing so, the associate is able to influence behavior related to customer frequency, average transaction value, margin, associate productivity, conversion, and more. In this exclusive white paper from [...]

The Week in Retail: It’s not about the Destination. It’s about the Journey.

As retailers strive to become more customer-centric, the role of Marketers has become more and more important in the retail world. The smartest marketers at the most innovative companies have stopped focusing solely on the destination (a purchase, an upgrade, a download) and invested heavily in the journey. Marketers are now responsible for the entire [...]

5 Ways Jewelry Retailers Can Use Clienteling to Boost Sales

Buying jewelry is such a personal experience. Because jewelry purchases are frequently so emotional, it’s critical that associates can make a personal connection with customers. It’s the associates in store who make the first connection and, with the right clienteling tools, it’s also those associates who have the power to bring customers back in the [...]

Guide: 10 Commandments of Customer-Centric Retailing

As our physical and online environments continue to come together, consumer behavior keeps changing and retailers need to react. Today’s consumers are extremely connected and live a digital lifestyle. They are educated, expect speed and have become extremely demanding. With an overload of mass marketing, some customers have lost trust in retailers and have become [...]