Consumer Behavior

Video: The Retail Shift

A lot has been written in the media lately about "the retail apocalypse". Some of the most successful brands of the past are now shutting down stores by the hundreds. But, are we really entering a retail ice age? Or, is it a seismic shift? Perhaps retailers who are struggling [...]

The Week in Retail: 7 Inspiring Examples of Omni-Channel User Experiences

To implement a successful omni-channel strategy, a retail store needs to determine the key tasks or actions that customers perform throughout the shopping experience, and then let them accomplish those tasks across multiple channels. Aaron Aguis of HubSpot highlights 7 excellent examples from top brands that are successfully implementing omni-channel experiences. They include Disney, Virgin Atlantic, Bank of [...]