Consumer Behavior

The Week in Retail: Engaging the New Retail Customer

Matt Holt, Director of Digital Strategy at OgilvyOne, discuses emerging trends in retail and how to engage the new retail customer in a Slideshare presentation. He illustrates the following trends through retail examples: When it comes to retail, consumer needs haven’t changed, their expectations have The consumer’s path to purchase has becomes less linear, [...]

The Week in Retail: 10 Must-Know Retail Industry Trends

The retail industry has undergone a tremendous amount of change this year. A number of retailers have either filed for bankruptcy or were acquired this year while other retailers are growing quickly and expanding internationally. The growing use of mobile and omnichannel environments are changing shopping habits. Here is a fantastic summary of [...]

5 Ways Menswear Retailers can Sell More with Clienteling

While clienteling is an applicable skill in nearly all service-focused retail organizations, with my 15 years in retail management in the men’s apparel industry, I thought I would write a little bit about how to apply capabilities of clienteling to the menswear business in particular. As I have discussed in previous articles, clienteling [...]

The Week in Retail: 7 Inspiring Examples of Omni-Channel User Experiences

To implement a successful omni-channel strategy, a retail store needs to determine the key tasks or actions that customers perform throughout the shopping experience, and then let them accomplish those tasks across multiple channels. Aaron Aguis of HubSpot highlights 7 excellent examples from top brands that are successfully implementing omni-channel experiences. They include Disney, Virgin Atlantic, Bank of [...]